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The central argument of The Leaky
Funnel, that a new framework is needed for planning and managing the
aggregate Sales and Marketing force, is based on many years of
experience serving these leaders. The new framework proposed in the book
has now been well proven by many leading global and local businesses as
a means of accelerating the effectiveness of their endeavours to earn
more customers. Send the author an email -
hmacfarlane@mathmarketing.com
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Hugh Macfarlane has learned from and
provided advice to some extraordinary individuals over the last 20
years. They have been investors, Boards, CEOs, Directors of Sales or
Marketing, and other senior managers of global and local corporations
leading in their fields of computer hardware and software,
telecommunications, healthcare and financial services. Their businesses
market products and services with sales cycles ranging from short and
highly transactional, to long, complex and strategic.